Burpee Kids! is my concept for a brand extension for the Burpee Seed Company to expand its reach to a younger audience.The Burpee Kids! brand is targeted towards school-aged children. I created a bright and colorful logo with childlike qualities without being babyish so as to not turn off kids in the tween range. The new line would include easy-to-grow seeds, pint-sized gardening products, and seasonal project sheets all centered around a fun website for kids and their families to all get involved. After all, kids today will be the adult gardeners of tomorrow.
Burpee Kids! logo
article on main website announcing the brand extension
Burpee Kids! diecut, saddle-stitched brochure on 100# gloss text paper
This die cut brochure is intended to be mailed to big box home improvement centers to promote the new line of retail products.
web banner
direct mail postcard to be mailed households with school-aged children
